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‘Go On’ Day at Bronco Stadium Urges Idaho Teens to ‘Take the Pledge’

The Go On Campaign and the Boise State Broncos have proclaimed Saturday October 20th  ‘Go On’ Day at Bronco Stadium. The campaign launches a major statewide initiative—the ‘Go On Pledge’—in front of a capacity crowd at the Broncos’ Homecoming game against UNLV.  The Go On Pledge aims to get 100,000 Idaho teenagers pledging to pursue training and education beyond high school. Thanks to Go On Schools statewide, 3,000 students and counting have already taken the Pledge.

“Idaho ranks 47th in the nation when it comes to the number of kids who go on to some form of education after high school,” said Jamie MacMillan, executive director of the J.A. and Kathryn Albertson Family Foundation, sponsor of the Go On campaign.  “Idaho can and must do better for the sake of or kids’ futures and the future of our state.”


How does it work?  Teens can text “Take the Pledge” to 94359 or go to www.go-on-pledge.org and log in with their first name, school, grade level and an E-Mail address.  Once students ‘Take the Pledge’ they gain access to training and education resources and can earn badges and achievements in their quest to Go On.  Students will also get custom support, depending on their grade level, such as SAT reminders and financial aid alerts.  They can even opt to receive a phone call from BSU head football Coach Chris Petersen.

“Coach Petersen and his team have been an incredibly supportive partner of the Go On campaign,” explains MacMillan.  “Coach Pete and his players are an inspiring example of how important it is to aim high and achieve academic excellence,” says MacMillan.  Boise State football players tied with Northwestern University to post the second highest academic progress rate in the NCAA’s football bowl subdivision during the 2010-11 school year.

Teen ambassadors from several Go On Schools wearing ‘Take the Pledge’ t-shirts will be on hand to encourage Idaho 8th through 12th graders to pledge with a mobile or smart phone or on iPads at the interactive ‘Go On’ booth on the west side of the stadium.  Teens who ‘Take the Pledge’ get an “Own Your Destiny” bracelet and a chance to win a custom ‘Go On’ Future Cruiser bike.  A new OWN YOUR DESTINY DVD featuring Coach Chris Petersen and Bronco Football players will be another sought-after giveaway at the Go On Booth.

The game between the Broncos and the University of Las Vegas Nevada begins at 1:30 PM.  Fans are encouraged to wear black.

For more information about the Go On campaign, visit www.Go-On-Idaho.org.  To take the Go On Pledge, teens should visit http://www.go-on-pledge.org.

The J.A. and Kathryn Albertson Family Foundation is a private family foundation with a vision of limitless learning for all Idahoans.  For more information, visit JKAF.org.